Disney and Elf on the Shelf are turning a fan tradition into official merchandise

The collaboration between Disney and The Lumistella Company , creator of The Elf on the Shelf, will introduce Disney themed Scout Elves, storybooks, and accessories featuring characters like Mickey Mouse, Olaf, Disney Princesses, and Spider Man for the 2026 holiday season. According to the announcement first shared with Parade , the partnership was inspired in part by the growing number of...

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