RYE by Martin Auer sells one thing in Soho: a 3.3 pound Austrian rye sourdough for $60. The owners blame handmade bread, imported flour and New York rent. Thats the price of a full loaf at RYE by Martin Auer , a new bakery at 285 Lafayette St. in New Yorks Soho neighborhood. It first made headlines earlier this month. Then a post on X showing the price tag racked up more than 2 million views this...
