Wendys once pitched breakfast as a billion plus sales layer. Six years in, its about 5.5% of sales, and the CEO says some stores lose money every morning. Wendys breakfast was supposed to be a big deal. Six years later, its a small slice of sales, and every U.S. Wendys can now decide whether to keep serving it. Breakfast made up 5.5% of Wendys sales in the second quarter of 2026, down from 8% in...
