Plastic Fantastic or Desert Mirage? How A Rival’s Plan to Challenge Disney in the Theme Park Arena Has Hit a Wall

When toy titan Mattel announced its bold entry into the brick and mortar theme park business, it looked like a rare challenger armed with enough beloved intellectual property to rival Disney and Universal. Armed with global juggernauts like Barbie, Hot Wheels, Masters of the Universe, Thomas & Friends, and UNO, the company pitched a visionary lineup of year round entertainment destinations...

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